Roles

  • Content strategy & copywriting
  • User research & data
  • Product & project management

The Goods

  • UX, website, email & blog copy
  • Demo videos & scripts
  • User guides & FAQs
  • Product marketing
  • Corporate communications

HuDiLeDa: Human, digital, lean, data

At Ignite, you practice the art of HuDiLeDa. Begin with a human problem, build a digital solution, work lean and look to data for answers. Running fast and lean like a startup, content begins and ends with users’ pain points, goals, questions and needs. Observing stakeholders in their natural habitats and continually engaging them in conversation, products and communications reflect mutal goals and deep understanding.

Working outside the lines withou silos

Working across teams and business units, I developed product, marketing and sales copy to accelerate product adoption and deliver a key business differentiator for Adecco. More than just content development, I went deep on user research, demos, data analysis, QA and customer support to prioritize dev sprints/releases, messaging and marketing.

Small teams, big impacts

At Ignite, we worked rapidly across a full suite of products including WickedSmart, a candidate matching platform, ResumeBot, an AI-driven resume tool, Matchstiq for candidate tracking and Wayfind to improve career pathing. As product/project manager for ResumeBot’s small-but-amazing team of three, I spearheaded the U.S. rollout together with Adecco’s Senior VP of Operations, Ignite leadership and Adecco recruiters.

Ignite & WickedSmart website images via Jason Kellum