• Content strategy
  • Copywriting

The Goods

  • Website copy
  • Developer documentation
  • PR media articles

Humanizing personality science

Touting “life, with personality,” Traitify wanted to sound more human than tech tool. Understanding developers’ desire to create fun, personalized experiences, we used real-world examples to illustrate possibilities, and simple, scannable copy to engage and inspire. A fun, conversational tone simplifies the science behind the technology.

Not your Myers-Briggs

One of the challenges was differentiating Traitify from other personality tests (and their shortcomings). We used a handful of key messages consistently across channels to introduce people to a new generation of personality measurement.